How to Price Your Artwork
1
Enter Your Artwork Details
Fill in the title, artist name, medium,
and dimensions. Dimensions are optional but help identify
the piece in your spreadsheet.
2
Enter Your Time
Enter how many hours you spent creating the piece and
your hourly rate. Not sure what to charge per hour?
Start with what feels fair for your skill level — you can always adjust.
If you charge more than $200/hr use the custom rate field below the slider.
3
Enter Your Monthly Art Expenses
Enter everything you spend per month to make art —
studio rent, website fees, paint, brushes, canvas, packaging, and
any other supplies. Then enter how many pieces will share those costs.
The calculator divides your expenses evenly across all pieces.
Example: $300/month in expenses shared across
10 pieces = $30 per piece.
4
Select Experience Level & Venue
Choose the level that best describes where you are in your art career,
and where you plan to sell this piece. These two choices have the
biggest impact on your price — a more experienced artist selling
through a gallery will price significantly higher than a student
selling online.
5
Add Framing (if applicable)
Check Framed? to enter your frame cost and markup
percentage. The default markup is 150% — meaning a $100 frame
adds $150 to your price. Adjust the markup to suit your market.
6
Click Calculate & Add to List
The calculator generates three prices for you:
• Conservative — a good starting point for
newer artists or slower markets
• Recommended — the calculated price based
on your inputs
• Premium — for high-demand work or when
you want room to negotiate
Tap How was this price calculated? on any piece
to see a step-by-step breakdown of the math.
7
Set a Custom Price (optional)
The formula is a starting point, not a rule. If the calculated
price doesn't feel right for a specific piece, enter your own
price in the Custom Price field. Your custom
price will appear as its own column in the spreadsheet.
8
Download Your Spreadsheet
Once you have added all your pieces, scroll down and click
Download Excel Spreadsheet. The file includes
all your artwork details and prices in one organized sheet,
ready to open in Excel, Google Sheets, or Numbers.
Tips & Good to Know
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Your best pricing guide is your own sales history. If pieces at a certain price sell quickly every time, the price may be too low. If nothing sells after several shows, it may be too high for that market.
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Be consistent across your body of work. If you price by experience level, apply the same level to all pieces in a show — buyers notice when similar pieces are priced very differently.
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Gallery consignment typically means the gallery keeps 40–50% of the sale price. If selling through a gallery, use the Gallery venue option — the calculator will automatically set a higher list price so your take-home meets your minimum.
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Never price below your costs. The Conservative price is the lowest you should consider — it still covers your expenses. Going below that means you are paying to give your art away.
Art Pricing Calculator • Quick Start Guide